Purpose and importance of advertising

Purpose and importance of publicizingDefining Advertising is the non-personal communication of giving information usu t forth ensemble in ally paid for which usually persuasive in record some merchandises, run or ideas by identified sponsors d unrivalled the various media. Now, I would the likes of to lets take this statement apart and see what it should be.Advertising is bring a proceeds and service to the attention of potential and current customers. Advertising is centre on one particular product or service. Thus, an advertising contrive for one product world power be very(prenominal) different than that for an separate product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, and so forthThe first assumption that was queried related to purchasing itself, in terms of what advertising would achieve if it was effective. This assumption was advertising achieved the conversion. In the sense of converti ng loyal substance ab using upr of the other brand to loyal users of the brand advertised. We pointed out that this pattern, tiptophough it could on occasion be found in actual purchasing sequences, was actually quite r argon. It similarly happen in this case I have always bought brand B, precisely now I have the advertising for brand A has persuaded me that it is better in fulfill my requirement under the advertizing, so in future I get out buy brand A The advertisement pointed out that strengthen of the product which mean its communicating with the people.First, what is non-personal advertising? There atomic number 18 two basic ways to sell anything personally and non-personally. ad hominem selling requires the seller and the buyer to attempt to bring onher. There are avails and disadvantages to this. The first advantage is condemnation the seller has time to discuss in detail everything about the product. The buyer has time to ask questions, cop answers, and examine evidence for or against purchase.Next, the seller plunder easily locate potential buyers. If you enter a store, you probably have an divert in something that store sells. Street vendors and door-to-door sellers good deal simply shout at possibilities, like McDonaldsretailer shop who call out, I say on that point, I would like to order nutrition?, or knock at the door and start their spiel with an attention grabber. From there on they fit their message to the individual customer, taking all the time a customer is willing to give them.Disadvantages do exist. Personal selling is, naturally enough, expensive, since it is labor-intensive and deals with only one buyer at a time. soundful(prenominal) imagine laborious to sell chewing chewing gum or guitar picks one-on-one it would follow a dollar a stick or pick.In addition, its advantage of time is also a disadvantage. Personal selling is time-consuming. Selling a stereo or a car can take days, and major calculator and airplan e sales can take years.Nonetheless, although personal selling results in to a dandyer extent rejections than sales, and can be nerve-racking, frustrating and ego destroying for the salesperson, when the salesperson is good it is much directed and successful than advertising.From the above, it appears that personal selling is much better than advertising, which is non-personal. This is true. Advertising has none of the advantages of personal selling there is very little time in which to present the sales message, there is no way to realise unspoilt who the customer is or how them is responding to the message, the message cannot be changed in mid-course to suit the customers reactions.Then wherefore bother with advertising? Because its advantages exactly replace the disadvantages of personal selling and can emulate some of the advantages. First lets look at the latter.First, advertising has, comparatively speaking, all the time in the world. Unlike personal selling, the sales me ssage and its presentation does not have to be created on the spot with the customer watching. It can be created in as many another(prenominal) ways as the writer can conceive, be rewritten, tested, modified, injected with every trick and appeal kn make to affect consumers. (Some of the latter is the bailiwick of this book.)Second, although advertisers whitethorn not see the individual customer, nor be capable to modify the sales message according to that individuals reactions at the time, it does have look about customers. The research can identify potential customers, find what message elements might influence them, and figure out how best to get that message to them. Although the research is meaningless when utilize to any particular individual, it is effective when applied to epic groups of customers.Third, and perhaps of most importance, advertising can be far cheaper per potential customer than personal selling. Personal selling is extremely labor-intensive, dealing with one customer at a time. Advertising deals with hundreds, thousands, or one million million millions of customers at a time, reducing the cost per customer to virtuous pennies. In fact, advertising costs are determined in part using a formula to determine, not cost per potential customer, but cost per thousand potential customers.Thus, it appears that advertising is a good idea as a sales tool. For small ticket items, such as chewing gum and guitar picks, advertising is cost effective to do the entire selling job. For large ticket items, such as cars and computers, advertising can do a large part of the selling job, and personal selling is used to complete and close the sale.Advertising is non-personal, but effective.Facebook advertising methodCUsersYonGDesktopdddd.pngThe red arrow present the Facebook advertisementPeople treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads prov ided CM Photographic the ability to target their exact demographic 24-30 year old women whose relationship status on Facebook indicated that they were engaged.Over 12 calendar months, CM Photographic generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographic web land site from the ads, 60% became qualified leads and actively expressed interest in more information.http//static.ak.fbcdn.net/rsrc.php/zD/r/2xon6QBONrZ.jpgI have found Facebook Ads SO effective. My business wouldnt be anywhere close to where it is today if it werent for Facebook, and the ads head for the hills. Chris Meyer, chairwomanFrom the information given, Facebook Ads makes it easy and cost-effective to quickly effectuate up and manage your die hard. G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuestself-service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college take aim and location).The results from StorQuests Facebook ad campaign were one of their highest performing online advertising effortsOver 50% increase in total rentals versus prior year at the same store.10% conversion rate from visits originating from Facebook Ads.On par with Google AdWords on a cost-per-lead and cost-per-customer basis.$1.25 CPC delivered $10.25 cost-per-lead.When you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a users friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interest users for on-going messaging opportunities and developing a compelling advertising campaign. ANA used a creative g rouping of keywords to target advertising to users specifically interested in locomotion and Japanese culture and developed ad creative that resonated with their audience.Average campaigns for ANA result in CTR of 8 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in electropositive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination.If the company is runway a Facebook Ad Campaign, they can choose to target Social Actions in their campaigns. With this feature enabled, those people who fan the Page may see the Ad listed among their parole Feeds. Companies can also use the Facebook messaging system to communicate with their fans.The advantages and disadvantages of Facebook advertising methodAdvantages of Facebook advertising methodFacebook Advertising. The popularity of facebook has become the top complaisant net rifle piece its advertising is truly a goldmine f or advertiser to use it as the facebook player owned over 39 billion page views a month and 400 million active users, its really a huge traffic source for incorruptible to advertise their goods and service ,just like the way of there is a market ,supply will occurs when there is demand.The huge profit of Facebook advertising to internet marketing specialists and online advertisers is the social networking websites massive user base. In February 2010, Facebooks is celebrate of having 400 million active users from all around the world and the figure is still growing quickly. According to figure armys that the average Facebook user spends around 55 minutes a day on this social networking website.this is a positive symptom for the firm to advertise their goods on facebook as there are higher possibilities to let user to notice their ads.Highly Targeted Online Marketing Campaigns, Facebook advertising straits social media traffic instead of using typical tradisional search traffic. Th e new(a) type or searching had leads to a different demographic targeting options, along with searching by unique keyword system. Facebooks advertising platform operate in a certain area or products that are designed for a specific age range.The facebook advertising media ,makes nine different ways to target audiences which are Location, Age, Gender, Keywords , Education, Workplace, Relationship place, Relationship, Interests, Languages. All these are important to firm as they get to know which kind of consumer they are targeting .Customer Reach 400 million customers (100 million mobile users) cannot be ignored. Yes, there are more Google searches that are being done and one could argue that Google Ad words can reach more but with usage time on social media channels continuing to soar, the customer reach for Facebook advertising is monumental and needs to be utilized.Increased Targeting Because of its ability to dissect and segment customer information, Facebook has the ability to offer increased targeting for their advertisers. If you would like to only target women, ages 25-35 with a college education who live in Glendale, California, then you can do that. Similary when someone changes status (married, single, engaged) they move into new markets, making them more attractive to target.CPM or PPC Option Most ad networks only offer one or the other. Facebook allows you to determine whether you are more focused on exposure and awareness (CPM) or focused on conversion and providing more information (PPC). You must understanding your audience first, but it is nice to know that the option is there.Successful with Local Clients With the ability to target locally very precise, companies and services that are tone for local or regional clients can string benefits from the Facebook advertising system.Disadvantages of Facebook advertising methodLow Conversion Rates for eCommerce People are using Facebook to talk with their friends and socialize and rarely are thinking about buying something when they log into their Facebook account. This creates issues when companies are focusing on click through rate and high (2.5-5%) conversion rates.Weird, Irrevelant Ads One thing that Facebook has continued to try and dampen down on is advertising campaigns that make their way into the system that are irrevelant and are, at times, off putting to users of the system. Free giveways, rewards programs and humor sites have continued to outflow the system, giving the ads less relevance when the consumer is viewing them.High PPC Cost for Niche Markets Marketers and bloggers have speak uped that PPC costs for niche markets, that would normally provide a low cost, are akin(predicate) to pricing for general terms and demographic targeting. Facebook will need to continue to optimize their pricing model to make sure niche markets like chicago wedding photographers can afford to use this engine to attract traffic to their site.Costs-per-click tend to be hig her than other companies for popular niches. Not as versatile as Google, for instance, with no suggestion of keywords. You really need to know your market to make conversions. These users are not on Facebook to buy. There are there to socialize. On the other hand, when someone types in size 8, Calvin Klein, white skinny body jeans into a search engine, she wants to buy. Someone on Facebook talking about or interested in designer jeans is not necessarily interested in your ad to sell them jeans. Facebook is more private in the sense that people persist to themselves, and trust their group or clique. You have to bother people while they are doing something they enjoy, like looking at Grandmas photos or exchanging recipes with girlfriends. This is called interruption marketing and is not always seen in a positive light. FB is not a direct sales venue. You need to understand how a sales funnel works to defecate trust to get leads rather than sales on the spur of the moment. Can consum e resources and waste a lot of money. With Adwords, it is possible to test ads by wake two similar ads to everyone. This is apparently not effective on Facebook because you are not targeting whole countries. And many internet marketers say it is too costly to experiment. Users complain that ads are not relevant to their interests so they have no reason to even go further.Improvement for facebook advertising methodIQ Tests AdsIQ tests are by far the most popular advertisement scams on Facebook. While browsing the Facebook social network, youre sure to have come across ads that display the cook IQ test results of your friends or celebrities. In a pure case of I know they arent smarter than me most Facebook users are baited into falling for the IQ test advertisement scam. These ads are made to fit well into the design of Facebook, but once clicked this scam will redirect you to another website where all of the scamming will begin.Ironically, by clicking the merge of this advertiseme nt scam, youve already failed the real IQ test. These ads will have you answer a list of seemingly legitimate questions, but in the end, they sink their teething in for the real scam. In order to see the results of your IQ test, youll have to sign over your first born child submit your cell think number and will be charged as much as $20 a month. Nice going smarty pants.Dating AdsFacebook is plagued with thousands of ads with scantily clad, well endowed, and playfully slutty women that happen to be single, and by sheer coincidence live in your hometown. Dating advertisement scams usually say things like Lonely, 18 (21), and single, Im bored, half naked, and looking to get completely naked tonight or other messages that should immediately trigger your brain with a scam alert if all the blood in your body hadnt escaped from your brain to gather in another area. These ads are nothing but dating site scams and youll be out of cash just to receive teases on another site.To publish to p eople who have liked your sack up page, at large(p) Graph tags must be added to the sack up page. The required Open Graph tags for publishing can be found. Once added, you can publish via our larboard by clicking on the admin page have-to doe with to the even out of the Like button.( link only visible to the admins defined via Open Graph tags on the Web page).The best pratices for publishing is we found that involving emoational topics, passinate debates, and imprortant storts event have the activity of other stories. Status updates which ask simple question or encourage a user to like the story which haven given and stories publisher in the early aurora or later evening have higher engagement.pennon advertising methodCUsersYonGDesktopasdasdasdad.pngThe Arrow showing the monetary standard advertising methodhttp//www.hey monetary standardbanner.com/client_folders/CAGERAGE/CAGERAGE1b_300x250.gifA banner ad is an image shown on a webpage for advertising purposes. Along with a nimation, contemporary ad banners often use simple forms of interaction as a lure, taking advantage of plug-ins such as Flash and Shockwave to create banner-based games.As you can see, advertisers came to the conclusion that banner ads were not as effective as whole magazine ads or 30-second TV commercials. At the same time, there was an incredible glut of advertising space, thousands of sites had a million or more page impressions obtainable per month, and companies like DoubleClick began collecting these sites into massive pools of banner-ad inventory. The economic principle of supply and demand works the same way on the Web as it does everywhere else, so the rates paid for banner advertising began to plummet.Undoubtedly you know what banner ads are youve seen innumerable ones as youve surfed across countless websites. You may have already clicked on a number of them. measure ads take different shapes and sizes, and many forms and styles, but they share a normal goal attractin g visitorsBanner ads usually manipulate graphics, sometimes they are entirely text and others they use graphics and text. The main idea of a banner ad is to present an interesting idea to the surfboarder and have them click on it for more information, leading them to the advertisers site.Banner ads come in many sizes, the most popular, is a full banner (468 x 60), but all styles are used. Some people claim you should stay away from using full banner ads as they are already so common that most surfers avoid them.Obviously placing banners that advertise your site on other websites costs money. There are several ways of paying for this type of advertising. You may pay per click on the banner per thousand clicks per sales to visitors directed to you, or another form.How much banner ads work for you will depend on a variety of things? Where you place the ads, how relevant the sites hosting the ad are to your site what your ads look like, how appealing they are how die they are about wh at you are advertising, etc.Placing the ads on sites related to yours is vitally important, i.e. people surfing for watches will probably not be interested in an ad for parachutes.Your ads should be attractive, preferably animated, clear and to the point. They should be advertising a specific product or service, not just the name of your site. People who click on the ad should be able to find the product or service in question with relative ease. Ideally, the ad should lead directly to it.The advantages and disadvantages of Banner advertising methodAdvantages of using Banner advertising methodGet a structured and well thought out campaign advantages of hiring a banner advertising agency to conduct your campaign is the fact that your campaign will be in the hands of the professionals and therefore it will be conducted in a sensible and professional manner. This structured campaign will also lead to better results. You will also save a lot of time when you hire a company such as this . This is because you will not have to spend any time figuring out the ground work.Professionally designed banners and email marketing agencies have professionals that work on the job. Therefore you can be assured that if you outsource your campaign to them you will have banners that are professional looking and catchy promoting your products. You must entertain that a banner will be of no use if it cannot grab the attention of the people on that page. Getting your banner advertisement designed by the professionals give you a clear cut advantage as the professionals know exactly what works and what doesnt.Being in the right place at the right time another very big advantage that you have when you hire an online advertising agency to help with your banner advertising is the fact that they know exactly where to place you banner to ensure that you get the desired results. Banners such as these can only be placed on websites that have content similar to what the banner is promoting. Th erefore instead of you doing all the research to figure out where you banner can be placed, the agency will do it for you. That way you get to focus on other aspects of your businessLow cost is the main thing. Even if the Internet ads can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most. Internet Ad Packages are offered as low as $ 10.00 for a period of one month, or by a set amount of hits, depending on the advertiser you go with. Disadvantages of using banner advertising methodOnline banner advertising provides a method of getting click through to the advertisers site. The biggest of the online advertising disadvantages, is cost.Banner ads are also being frowned upon because it affects website speed and traffic. Like any other graphics, banner ads take time to load. This and the idea that they create clutter can discourage some visitors.Another of the online advertising disadvantages is that bigger ads catch attention. But not ev ery advertiser can afford bigger ads and oftentimes, the banner exchanges only accept a standard ad size. Finally, some search engines never have or are no longer accepting banner ad placements, relying instead on targeted ads and paid listings. To them, the most important of the online advertising disadvantages is interference with the user experience. For drill, Google, the number one search engine, offers a user-friendly interface that relies on contextual advertising. Basically, they put text ads on non-search pages that fit based on content. utilize online banner images can really come in handy. particularly if you do not have your own website. You can normally just copy and paste the politys in and have your banner up and running. They are great for websites to. But there are some times when your banner may stop working. If this happens to you then here are a few troubleshooting problems that may calculate the issue.The biggest reason why most online banner images stop wor king is because people make chances to the codes they were given. They chance where the banner links to or rewrite what is in the alt section. Doing this can get your banner codes deleted from their service without warning. This will leave you will a image with a small red x in the middle. You must not chance the code at all to keep the image working. A simple solution to this is to download the image to your PC and then transfer it to your web hosting service. Then you can link your ad to any place you want without fear of it being cancelled.Unfortunately some free site services do not give you this option so you will have to use the codes as they are given to you. You can always create your own link underneath the banner for people to click to if that helps.Another one of those troubleshooting problems can be quite simple. You may not have copied all of the code you were given. Just missing one character can prevent your online banner image from working. Double check to make sure that you got all of the code.Sometimes a banner can get blocked by other java scripts on your site. Your troubleshooting problems could start with you removing other codes off your site one by one to see which one is blocking it. When you find the right one you will then have to decide which one stays or goes. Since not all codes can work on the same page at the same time it will be a little bit of a challenge to find the code that your online banners image does work with. Unless you have lots of different codes it shouldnt take you long to find.It could be a easy as the banner site that you used have either went offline or experiencing technical difficulties. Check to see if they still exist and if they do contact them with your problem.There are times when you can run into issues of your online banner images working on the web from other computers but not from yours. This is one of those troubleshooting problems that can be confusing. There could be several reasons why this may occur. You may just need to update your java software to the latest version. There could be spyware that is blocking the code from coming up so scan your PC with the protection you are using and with an online service you trust.If you decide to rent the help of a professional, a freelancer or a company for the ware of your site and /or advertising for your product or service, of course it costs more than if you did it yourself. For more information logon to www.tried-tested-marketing-strategies.com .While the costs can advance an initial disadvantage, the results in the long term may in fact be very beneficial if you have the right people to work with.Improvement of using banner advertising methodUsing banner advertising effectively and to create a banner ads isnt all that difficult, you just need to know what to do right? For those of you who dont know this marketing method its a paid marketing method to promote your business or product by means of placing a banner advertisement o n other websites. This could either be a banner exchange, or you simply pay another website to have your banner placed. It is a very powerful and effective method if you know how to design a good banner ad. Lets take a closer look.Using Banner Advertising in effect 3 Golden Rules For Effective Banner AdsGolden rule 1. Whats the benefit for your customers?Effective banner ads will always communicate the main benefit(s) to your prospective clients. If your product makes people loose weight for instance, then its obvious to make your headline something like Loose 10 Pounds In Just One Week Banner ads will have to imply the benefit of your product or service in the main headline. Communicating benefits to people gets your attention. Effectively implementing banner advertising generates a much higher click through rate.Golden Rule 2. Graphics are not as effective as textWhen using banners for advertising, you also want the headline of the banner ad to stand out. Make the headline (thus the benefit of your product or business) in big bolded letters. I always use the Arial font for my effective banner ads. This font is easy to read from computer screens. Using banner advertising effectively means that you also need to include another 2-3 lines of text to the banner. Perhaps you can mention some extra benefits or additional info about the service, product or business. Check out the site you are going to banner advertise.Golden Rule 3. Include instructions for your prospects.Tell them what to do nextA lack of communication in banner ads will make your campaign fail. If you want to start using banner advertising effectively, a banner ad MUST include a Call-2-Action. Instruct your audience what to do. Include text that tell people what to do such as lay out Me Now, Visit Us Now or Show Me The Biz. It will make the click through rate go up and so will the conversions to sales, generating more profits for you.Of course there are many more golden rules to follow for effe ctive banner ads, but the above 3 are the most important for using banner advertising effectively.Using the method of advertising with banners and creating banner ads that are effective is just one method of marketing to advertise your business and to drive traffic to your website. Let me show you where you can see all the other 50 or so proven and powerful marketing methods, strategies tips and tricks to market virtually any product or business online.Pop-up advertising methodA pop-up ad is an ad that pops up in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the content you are trying to read and are therefore less intrusive.http//static.howstuffworks.com/gif/web-advertising-popup-ad.gifhttp//static.howstuffworks.com/gif/web-advertising-popup-ad2.gifA typical site with two pop-up ads that appear on top of the home pageA pop-u p ad is a pop-up window used for advertising. When the program is initiated by some user action, such as a reverse click or a mouse over , a window containing an offer for some product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up ad is smaller than the background interface windows that fill the user interface are called replacement interfaces and usually resembles a small browser window with only the close, minimize, and increase options at the top. A variation on the pop-up ad, the pop-under , is a window that loads behind the Web page that youre viewing, only to appear when you leave that Web site.Pop-up and pop-under ads razz many users because they clutter up the desktop and take time to close. However, they are much more effective than banner ads. Whereas a banner ad might get two to five clicks per 1,000 impressions, a pop-up ad might average 30 clicks. Therefore, advertisers are willing to pay more for pop-up and pop-under ads. Typically, a pop-up ad will pay the Web site four to 10 times more than a banner ad. That is why you see so many pop-up ads on the Web today.Pop-up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands.There is a sanitary resentment by some Web surfers towards pop-up ads. Marketers often do not realize the ill-will generated by pop-ups because it is easier to click the close button than send an email to complain. What can often be seen is an above-average click-through rate, although some of this can come from false positives, unintentional clicks when the pop-up gets in the way of the desired target. Advertisers can get a better video of the effectiveness of pop-up advertising by paying attention to conversion rates and return on investment (ROI).Pop-up ads are not popular with the average Web surfer, and there are several products that disable them, such as Pop-up Stopper, Pop-up Killer, an d Pop-up Annihilator. One thing to look for in such a program is the ability to discriminate between user-initiated pop-up windows and others, because many other applications (such as Webcast s, for example) make use of pop-up windows. If a pop-up stopper utility cant tell the difference between a pop-up window that the user has requested and an unsought pop-up ad, the program may cause more problems for the user than it solves.The advantages and disadvantages of pop-up advertising methodAdvantages of using pop-up advertising methodthey offer the example of Web giants like Yahoo and Google Inc. who also offer their users pop-up ads. The site owners cite this precedent as justification for using pop-up ad